Privacy Policy

Last Updated: October 9, 2025

Liv website is owned by Databites Technology Oy ("we," "us," or "our"), which is the data controller of your personal data under EU data protection laws.

This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website, make purchases, or interact with our services. By using our website, you consent to the data practices described in this policy.

1. Information We Collect

1.1 Personal Information You Provide

We collect personal information that you voluntarily provide to us, including:

- Contact Information: Name, email address, phone number, billing and shipping addresses

- Account Information: Username, password, and account preferences

- Payment Information: Credit card details, payment method information, and transaction history

- Communication Data: Messages you send to us, feedback, and support inquiries

- Marketing Preferences: Newsletter subscriptions and communication preferences

1.2 Information Collected Automatically

When you visit our website, we automatically collect certain information about your device and usage:

Device Information:

- IP address, browser type and version, operating system

- Device identifiers, screen resolution, and language settings

- Time zone and location data (general geographic area)

Usage Information:

- Pages visited, time spent on pages, and navigation patterns

- Products viewed, added to cart, or purchased

- Referral sources (how you found our website)

- Click-through rates and interaction with content

Cookies and Tracking Technologies:

- Essential cookies for website functionality

- Analytics cookies (Google Analytics)

- Advertising cookies (Meta Pixel)

- Preference cookies for user experience

1.3 Third-Party Tracking Technologies

Meta Pixel (Facebook/Instagram):

We use Meta Pixel to track your interactions with our website for advertising purposes. This includes:

- Page views and product interactions

- Purchase events and conversion tracking

- Custom audience creation for advertising

- Ad performance measurement

Google Analytics:

We use Google Analytics to analyze website traffic and user behavior, including:

- Website usage statistics and performance metrics

- User demographics and interests (anonymized)

- Conversion tracking and goal completion

- Website optimization insights

2. Legal Basis for Processing (GDPR)

We process your personal information based on the following legal grounds:

- Consent: For marketing communications, cookies, and advertising

- Contract Performance: For order fulfillment, customer service, and account management

- Legitimate Interest: For website analytics, fraud prevention, and business operations

- Legal Obligation: For compliance with applicable laws and regulations

3. How We Use Your Information

3.1 Service Provision

- Process and fulfill your orders

- Provide customer support and respond to inquiries

- Manage your account and preferences

- Send order confirmations and shipping updates

3.2 Marketing and Advertising

- Send promotional emails and newsletters (with your consent)

- Show you relevant advertisements on our website and third-party platforms

- Create custom audiences for advertising on Facebook, Instagram, and Google

- Measure advertising effectiveness and optimize campaigns

3.3 Analytics and Improvement

- Analyze website usage and user behavior

- Improve website functionality and user experience

- Conduct market research and business analysis

- Prevent fraud and ensure security

4. Information Sharing and Disclosure

4.1 Third-Party Service Providers

We share your information with trusted third parties who assist us in operating our business:

E-commerce Platform: Shopify (order processing, payment processing, customer data management)

Payment Processors: Stripe, Klarna, PayPal (payment processing and fraud prevention)

Shipping Partners: DHL, Posti, PostNord (order fulfillment and delivery)

Email Service Providers: Mailchimp (marketing communications)

Analytics Providers: Google Analytics (website analytics)

Advertising Platforms: Meta (Facebook/Instagram advertising), Google Ads

4.2 Advertising and Analytics Partners

We share information with advertising platforms for legitimate business purposes:

- Meta (Facebook/Instagram): For targeted advertising and conversion tracking

- Google: For advertising, analytics, and search optimization

- Other Advertising Partners: For relevant advertisement delivery

4.3 Legal Requirements

We may disclose your information when required by law or to:

- Comply with legal obligations and court orders

- Protect our rights, property, or safety

- Prevent fraud or illegal activities

- Respond to government requests

5. International Data Transfers

Your personal information may be transferred to and processed in countries outside the European Economic Area (EEA), including the United States and Canada. We ensure appropriate safeguards are in place for such transfers, including:

- Standard Contractual Clauses approved by the European Commission

- Adequacy Decisions for countries with adequate data protection

- Binding Corporate Rules for intra-group transfers

- Certification Schemes under applicable data protection laws

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy:

- Account Information: Until you delete your account or request deletion

- Order Information: 7 years (for tax and legal compliance)

- Marketing Data: Until you unsubscribe or withdraw consent

- Analytics Data: Up to 2 years (anonymized after 1 year)

- Advertising Data: Up to 2 years (as permitted by platform policies)

7. Your Rights (GDPR)

If you are a European resident, you have the following rights regarding your personal data:

7.1 Access and Portability

- Right to Access: Request a copy of your personal data

- Right to Data Portability: Receive your data in a structured, machine-readable format

7.2 Correction and Deletion

- Right to Rectification: Correct inaccurate or incomplete data

- Right to Erasure: Request deletion of your personal data ("right to be forgotten")

7.3 Processing Control

- Right to Restrict Processing: Limit how we use your data

- Right to Object: Object to processing based on legitimate interests

- Right to Withdraw Consent: Withdraw consent for marketing communications

7.4 Automated Decision-Making

- Right to Human Review: Request human review of automated decisions

- Right to Explanation: Understand how automated decisions are made

7.5 Exercising Your Rights

To exercise any of these rights, contact us at:

- Email: info@livnordics.com

We will respond to your request within 30 days and may require identity verification.

8. Cookies and Tracking Technologies

8.1 Types of Cookies We Use

Essential Cookies: Required for website functionality (cannot be disabled)

Analytics Cookies: Google Analytics for website performance analysis

Advertising Cookies: Meta Pixel for targeted advertising

Preference Cookies: Remember your settings and preferences

8.2 Managing Cookies

You can control cookies through your browser settings:

- Chrome: Settings > Privacy and Security > Cookies

- Firefox: Options > Privacy & Security > Cookies

- Safari: Preferences > Privacy > Cookies

- Edge: Settings > Cookies and Site Permissions

Note: Disabling cookies may affect website functionality.

8.3 Third-Party Cookie Policies

- Meta Pixel: [Facebook Data Policy](https://www.facebook.com/privacy/policy/)

- Google Analytics: [Google Privacy Policy](https://policies.google.com/privacy)

9. Data Security

We implement appropriate technical and organizational measures to protect your personal data:

- Encryption: Data encrypted in transit and at rest

- Access Controls: Limited access to authorized personnel only

- Regular Audits: Security assessments and vulnerability testing

- Staff Training: Data protection training for all employees

- Incident Response: Procedures for data breach notification

10. Children's Privacy

Our services are not intended for children under 16. We do not knowingly collect personal information from children under 16. If you believe we have collected information from a child under 16, please contact us immediately.

11. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. We will:

- Post the updated policy on our website

- Update the "Last Updated" date

- Notify you of material changes via email or website notice

- Obtain consent for significant changes where required

12. Contact Information

For questions about this Privacy Policy or to exercise your rights, contact us:

Data Controller: Databites Technology Oy

Email: info@livnordics.com

13. Complaints

If you have concerns about how we process your personal data, you can:

1. Contact us directly using the information above

2. Lodge a complaint with your local data protection authority

3. Seek legal advice from a qualified attorney

EU Data Protection Authorities:
Finland (Primary Authority):
Office of the Data Protection Ombudsman (Tietosuojavaltuutetun toimisto)
Website: https://tietosuoja.fi/en
Email: tietosuoja@om.fi

Sweden:
Swedish Authority for Privacy Protection (Integritetsskyddsmyndigheten)
Website: https://www.imy.se/en/
Email: imy@imy.se

Denmark:
Danish Data Protection Agency (Datatilsynet)
Website: https://www.datatilsynet.dk/
Email: dt@datatilsynet.dk

Norway:
Norwegian Data Protection Authority (Datatilsynet)
Website: https://www.datatilsynet.no/
Email: postkasse@datatilsynet.no

Other EU Countries:
For other EU countries, you can find the relevant data protection authority at:
https://edpb.europa.eu/about-edpb/board/members_en